Union marketing - the objective necessity of modern conditions of managing

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The article introduces the concept of trade Union marketing, while justifying the need to use this term in modern literature. The definition of this concept is given. The article also presents the main objectives of the functioning of trade Union organizations. The basic principles of trade Union marketing, which should be in relationship with each other. The main functions that can be performed by trade Union marketing are also defined.

Trade union marketing, trade union organizations, principles of trade union marketing, trade union, functions of trade union marketing

Короткий адрес: https://sciup.org/170181782

IDR: 170181782   |   DOI: 10.24411/2411-0450-2019-10830

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