Loyalty program as an example of a marketing decision in the hotel business
Автор: Pogiba R.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6 (49), 2018 года.
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In this article, the most popular types of customer loyalty programs are analyzed. The result of the work is the allocation of the most effective loyalty programs for the hotel business.
Client, loyalty program, accommodation facility, typology, hotel business
Короткий адрес: https://sciup.org/140239477
IDR: 140239477
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