The customer loyalty program as a marketing tool for the hotel business
Автор: Melkonyan T.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 7 (62), 2019 года.
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The article deals with customer loyalty, especially loyalty programs in the context of modern concepts of marketing in the hotel business.
Loyalty program, customer, hotel business, development, marketing tool
Короткий адрес: https://sciup.org/140242079
IDR: 140242079
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