Software for synthesis of necessary semiotic data for the purpose of marketing communications

Автор: Shvecov Lev, Kashin Mikhail

Журнал: Медиа. Информация. Коммуникация @mic-iej

Рубрика: Информационные системы и процессы

Статья в выпуске: 35, 2020 года.

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This article is intended to present the idea of creating software that will allow specialists to find the necessary signs for their implementation in marketing communications. Theoretical and technical problems of implementation are considered, solutions are proposed.

Pr, marketing, mass communication, semiotics, machine learning, programming language

Короткий адрес: https://sciup.org/147218149

IDR: 147218149

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