Loyalty program as a way to improve service quality in the hotel business
Автор: Savenkova Irina Alexeevna
Журнал: Петербургский экономический журнал @gukit-journal
Рубрика: Рыночная организация экономики и обеспечение ее конкурентоспособности
Статья в выпуске: 4 (12), 2015 года.
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The article deals with modern types of loyalty programs in the hotel industry. It analyses loyalty programs of foreign and domestic hotel chains. And it considers the possibilities of coalition loyalty programs of non-chain hotels and the prospects of creating loyalty programs for corporate clients.
Service quality, loyalty, loyalty program, hotel business, hotel chains, business tourism
Короткий адрес: https://sciup.org/140128950
IDR: 140128950
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