Psychological aspects of training for sports marketing

Sports marketing in the article is understood as a complex activity of development, promotion and sales of any sports products. The theory and practice of psychology of interpersonal interaction taking into account gender, age features of consumers and peculiarities of the Russian mentality are considered as an instrument of successful marketing and an important aspect of training for sports marketing. The features of sports marketing in Russia in terms of the growing relevance of online shopping services are shown.