Psychological features of formation of corporate culture in the mechanism of organizational changes

This study examines the psychological characteristics of corporate culture formation in the context of organizational changes and identifies the factors of successful implementation of these changes. Case analysis and analysis of communication practices were used to study the activities of Sberbank, Rostelecom, Rosatom, Gazprom Neft, Yandex, Tinkoff and Magnit. The practical significance lies in the development of recommendations for managing corporate culture during changes, applicable to managers and HR specialists for effective transformations. The theoretical significance lies in deepening the understanding of the psychological mechanisms of corporate culture formation and their impact on organizational changes. The study identified key psychological barriers, such as employee resistance due to fear of uncertainty and violations of habitual behavior patterns, as well as ineffective communication between management and employees.