Counseling and the issues of professional identity development

The article deals with the issues of the formation and development of modern man professional identity. It also analyses the views of the phenomenon of professional identity in sociopsychological and philosophical-humanitarian contexts, indicates the main trends in modern studies of the degree of professional choice awareness and the involvement of modern people in their own professional development. The author offers the introduction of counseling technologies on an educational inquiry to the educational process as one of the forms of rendering assistance in the formation and development of professional identity in university.