The psychological impact of fonts in packaging design

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The study evaluates the impact of different fonts in packaging design on consumer behavior. Serif, sans serif and wide-spaced fonts are examined, their psychological impact and use in creating product styles. The results highlight the importance of fonts in attracting attention and conveying product values

Font, packaging design, psychological impact, consumer behavior

Короткий адрес: https://sciup.org/170205710

IDR: 170205710   |   DOI: 10.24412/2500-1000-2024-5-4-151-154

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