Environmental psychology as a factor of tourist activity

The article outlines the theoretical and methodological foundations of the influence of the environment on the psycho-emotional state of a tourist, his cognitive and reflexive activity. The authors analyze and justify the impact of architectural, visual and landscape characteristics that affect the human condition. The article formulates basic approaches to the process of forming an urbanized environment, taking into account the needs of the modern tourist business. Psychoanalytic and cognitive aspects of the selection, formation and organization of tourist groups or expeditions in accordance with the psycho-emotional, volitional and intellectual characteristics of people who intend to make a tourist trip are substantiated. Psychoanalysis of the client is considered as a basis for the formation of marketing strategy in the provision of tourism services, based on the harmonization of the type and nature of services, and psychophysiological and ideological characteristics of the individual...