Psychological and educational principles of developing students’ speech culture in the process of creating media texts

Introduction. The conditions of modern information culture have had a significant impact on speech activities of young people and have given rise to an increasingly important problem of understanding media texts. Currently, its solution is spontaneous and urgently requires the identification of psychological and educational principles to form the basis for developing speech culture, which contributes to a deeper perception and understanding of media texts. The research goal of the article is to identify psychological and pedagogical principles for developing students’ speech culture in the process of creating media texts. Materials and Methods. The study was conducted using a complex of theoretical approaches and empirical methods, which allowed to develop and test a theoretical model of teaching speechwriting. The research methodology is based on psychological, educational and psycholinguistic approaches for understanding the structure of speech activity and clarifying the role of imagination in it. The method of computing the interconnected elements coefficient within the text has become the main in assessing the effectiveness of teaching speechwriting. Results. The study has established a conceptually new idea of formulating the purpose of teaching speechwriting in the context of revealing the message and the meaning of media texts. Furthermore, the article reveals the need for identifying the target, subject and operational components of speechwriting. These ideas have become the basis for creating a generalized model of teaching speechwriting. The implementation of this model in the educational process has proved the effectiveness of the activity approach to learning and meaning-comprehension in the situations of collaborative productive and creative activities. Conclusions. Psychological and educational principles which can become the basis for developing the speech culture within the process of creating media texts (speechwriting) were identified.