Public relations as practical hermeneutics
Автор: Karakuc Karina Igorevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Философские науки
Статья в выпуске: 3, 2012 года.
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In modern world Public Relations appear as practical hermeneutic. The interpretation of intentions and opportunities of a company involves elucidation of messages, articles, performances, thus the set of hermeneutical procedures is carried out.
Understanding, pr-сообщение, pr-message, communications, hermeneutic, interpretation of intentions and opportunities, hermeneutical circle, public relations, audience
Короткий адрес: https://sciup.org/14934191
IDR: 14934191
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