Ways to improve the efficiency of cashless payments based on plastic bank cards: the Russian experience

The article seeks to examine the Russian market of plastic cards, as well as to formulate the basic directions of measures to improve the efficiency of cashless payments on the basis of Bank plastic cards. Marked strengths and weaknesses cards. Subject to the fulfillment of complex of measures on increase of efficiency of cashless payments, the Russian market of plastic cards has all chances to become the most perspective in the organization of the payment system of the country. About the Russian experience and the benefits of development and functioning of the segment of the domestic market of plastic cards in this article.