Ways of development of marketing technologies for promoting products on the Internet

In this article, the authors studied modern Internet marketing tools, as well as the ways of their application, and analyzed the very concept of selling products in an organization via the Internet. A wide range of modern marketing strategies on the Internet, their tasks, promising ways of development, advantages and disadvantages are investigated. The main principles of network marketing were formed, trends in the development of this industry were considered, and an analysis of highly effective examples of opportunities for the organization to use marketing in the Internet environment was carried out.