Rationally and aesthetically organized urban environment (axiology of "place" and navigation)

Th e article considers the main design directions in urban architectural construction, which, in the conditions of the intersection of urbanization fl ows, the dynamics of their growth, should become dominant in the integrated architectural design of urban territorial development. Th is will allow, if not to avoid, then to forestall non standard and undesirable situations, the eff ect of external factors related to the fi eld of visual communications, the introduction of a new urban digital navigation system. And, thereby, to give scientifi cally based forecasts in this area, taking into account longterm prospects. Th e authors show that the strengthening of the axiological component of urban design space lies in the plane of the “new philosophy and psychology of design in its “urban, architectural, urban planning segment; in this regard, the importance of developing a new model of digital nonverbal navigation is justifi ed. In conclusion, it is concluded that this model is designed to optimize regional urban planning policy, improve the quality of urban cultural landscape management in the interests of a “specifi c person”.