Elaboration of the algorithm-based strategic planning for the oil and gas service enterprise development

The paper deals with the issues of strategic planning for the oil and gas service enterprise development and defines its features in a dynamically changing external environment. The study systematizes the most significant macroeconomic factors of the external environment and the factors of the immediate environment that affect the development of the oil and gas service enterprise at the present stage. The concept of the strategy for the oil and gas service enterprise is defined. The indicators for assessing the competitiveness of services provided by the oil and gas service are proposed and refined considering the strategic positioning of the company. Besides, the characteristics of the competitive advantages of services and the attractiveness of the oil and gas service market are highlighted. The authors developed an algorithm for selecting the development strategy for the oil and gas service enterprise; the composition and content of operations within the stages of the algorithm were individualized. A KPI tree was designed to assess the effectiveness of the strategy of the oil and gas service enterprise.