Development of alternative strategies for enterprise development

The article presents the results of the development of alternative strategies for an industrial enterprise. Based on the use of SWOT-analysis methods and a survey of experts, a comprehensive assessment of the mutual influence of factors of the external and internal environment of the enterprise on the prospects for its development was carried out. Alternative development strategies are formulated: the strategy of cost reduction, the strategy of strengthening market positions, the strategy of market expansion, the strategy of diversified growth.