Development of tools for conducting content analysis of federal and regional mass media in Russia on the issues of reflecting the demographic situation and politics

At the present stage, the development of scientific tools that allow for a qualitative and independent assessment of the current demographic situation and the socio-political measures taken tostrengthen, stabilize and develop it is particularly relevant. The efforts of Federal, regional and local authoritiesaimed at increasing population reproduction, increasing the birth rate, reducing mortality, increasing lifeexpectancy, and supporting young families and families with children should be publicized, developed aspublic initiatives, and resonated with the population. The content analysis method as a method of qualitativeand quantitative study of information sources, which implies search, registration, numerical processing ofsemantic units of analysis, interpretation of the obtained data, and has successfully proven itself in the socio-political sphere, can be used for demographic research, including identifying the level of loyalty of publicinstitutions (including the media) to the demographic policy. In the context of media policy, it is important thatinformation related to the demographic situation, especially in Federal and regional media, be objective,reliable, and consistent. This article presents a method of content analysis developed for the purpose ofanalyzing Federal and regional media in Russia on the issues of reflecting the demographic situation andtaking measures of demographic policy. The article provides an overview of the research tools: sample,indicators and keywords, instructions for research and analysis, units of analysis (revealing demogr aphicproblems in the Russian Federation, measures to support families at the birth of children, assistance to theolder generation and other demographic problems in the mass media).