Development of a marketing plan in small businesses

In this article, the authors consider the concept of "marketing plan" and the importance of its development for small businesses. The relevance of the topic is due to the fact that not always the leaders of such enterprises decide in favor of the development of a marketing plan, considering it the prerogative of large business and in vain time and material costs. While the effectiveness of marketing management should be interested in every organization - because with the proper construction of a marketing plan, it becomes a tool that clearly answers the questions of attracting consumers and increasing profits. The materials of the article allow to compare the results of the enterprise in the absence and presence of a marketing plan, to make arguments "for the development of a marketing plan" and to overcome the barriers encountered on the way of small business managers to high economic efficiency of the organization.