Development of a project of new products for the industrial enterprise Ust-Katav S. M. Kirov railway car building plant

The article presents the results of project development of new products for industrial enterprise «Ust-Katavsk S.M. Kirov railway car plant». It is important at the present stage to solve the problem of developing and implementing the production of new products to maintain high marketability especially within the active government policy of import phase-out. The rationale for necessity of this project for the enterprise is provided. The competitor analysis is demonstrated to form strategic positions of the new production. The schedule of activities for the organization of the process of implementation of the project including the responsible executors for each stage is set up. Investment costs for development and sales of the new products are provided. Fixed and variable costs of the project are formed to conveniently calculate breakeven point and business stability margin for the new products. The result is an acceptable level of breakeven point and high level of stability margin based on the set plan of new product sales at the market. Risks of the new product project are identified and evaluated and the amount of discounting norm through risk premium is specified. Special attention is paid to the financial plan, where detailed calculations of the indicators of economic effect and efficiency are demonstrated. It is concluded that this project will help to maintain sustainable development of the enterprise in the long run.