Loyalty program development: a tool to retain customers and increase revenue

The article reveals the importance of loyalty programs in the restaurant business. The author of the article examines typical mistakes in the formation of the concept and mechanics of the loyalty program and develops recommendations for their prevention. The most significant mistakes include: insufficient research of the target audience; complexity and unattractiveness of the program; lack of personalization; insufficient communication with customers; lack of analysis and optimization of the loyalty program. A well-designed loyalty program is an essential tool for retaining key segments of consumers and increasing the profitability of the company.