Development of the program for increasing investment attractiveness

Assessing and increasing the investment attractiveness of an enterprise plays an important role for an economic entity, since potential investors pay attention to these characteristics of the enterprise of considerable importance, carefully studying the indicators of the financial and economic activity of the enterprise. Investment attractiveness is important for investors, since the analysis of the enterprise and its investment attractiveness helps to minimize the risk of improper investment. Increasing investment attractiveness contributes to the successful development and growth of a trading company, which allows it to function in modern conditions of high competition. Based on this, the article gives definitions, highlights the factors affecting investment attractiveness and programs to increase it.