The development program promotion of products on regional market on the basis of a PR campaign (on the example of LLC "Meat collection")

The article discusses the theoretical and methodological foundations of product promotion, analyzes the basics of PR-campaign: definition, the components of the concept, typology, also presents the methodology of the study. The article presents the results of the analysis of marketing activities of "Meat collection", developed activities to promote the products of "Meat collection" in the regional market.