Developing regional mechanism for managing physical, wellness and sports services promotion (on the example of the Republic of Tatarstan)

The paper examines the development of a management mechanism for pro-moting physical culture, wellness, and sports services at the regional level, using the Republic of Tatarstan as an example. The primary objective of the study is to identify challenges associated with promoting mass sports and ensuring accessibility of sports infrastructure for different population groups, as well as to formulate approaches to addressing them. The methodology includes an analysis of regulatory documents, statistical data, and programmatic initiatives in the field of physical education and sports. The study proposes a management concept based on infrastructure develop-ment, improved financing mechanisms, the introduction of innovative technologies, and the development of human resources. Implementation of the proposed mecha-nism will increase public involvement in sports, improve the quality of services pro-vided, and facilitate the development of the regional sports industry.