Development of a scheme for interaction between real-time marketing instruments and cross-marketing
Автор: Vyushchenko Yu.A.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6-1 (73), 2020 года.
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During the period of self-isolation and the macroeconomic crisis, many enterprises have not ceased their activities. The search for new sources of attracting customers without a significant increase in marketing costs becomes very relevant.
Cross-marketing, real-time marketing
Короткий адрес: https://sciup.org/140252489
IDR: 140252489
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