Development of a system of multiplicators for valuation of an e-commerce company

Автор: Telminova Nataliya V., Plyasova Svetlana V., Rodin Alexandr Yu.

Журнал: Имущественные отношения в Российской Федерации @iovrf

Рубрика: Финансы, денежное обращение и кредит

Статья в выпуске: 5 (248), 2022 года.

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The article presents the systematization of valuation multipliers for evaluating the value of online trading companies using a comparative approach and the main analytical parameters of the website as the main income-generating asset of such a company. It is shown that the variants of multipliers developed by the authors can be used both to assess the cost of an Internet site and to conduct a factor analysis of the value of an online trading company.

E-commerce companies, multipliers for estimating the value of an e-commerce company, income-generating asset of a company, factor analysis of the value of an e-commerce company

Короткий адрес: https://sciup.org/170196093

IDR: 170196093   |   DOI: 10.24412/2072-4098-2022-5248-52-59

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