The development of Russia's banking sector in an emerging digital economy

The article is devoted to the issues of modernization of the financial sector entities in the conditions of the emerging digital economy and the need to bring enterprises to a new level of development by joining the Industry 4.0. Digitalization of financial market actors strengthens their position in the market by achieving a high level of security of customer data. The relevance of the study is due to the need to identify possible challenges and threats arising in the process of digital transformation of economic entities of the banking sector. In the study, special attention is paid to the most priority vectors of development, taking into account the attitude of consumers to new technologies. The authors identify the possible risks of digitalization of banking activities that affect the development of not only relationships with customers, but also the financial sector as a whole.