Development of FMCG companies brands in the context of sustainable development goals

The article is devoted to the analysis of business development trends, taking into account the orientation of the strategy towards the UN Sustainable Development Goals. In the course of the analysis, it was revealed that the social responsibility of the brand helps to strengthen consumer loyalty, the fields of social influence of the business were identified. Strategical actions are proposed to create and strengthen the brand of a socially responsible company of the FMCG market with a focus on the SDGs.