Development of digitalization in the hotel business: impact on operational processes, service quality and competitiveness of hotels

The article considers innovative approaches to digitalization in the hotel business, analyzes key technologies, their effectiveness and implementation prospects. The author examines the impact of digital transformation on operational processes, service quality and competitiveness of hotels. Particular attention is paid to such technologies as automation systems (PMS), artificial intelligence, the Internet of things (IoT), biometric identification and personalization based on big data. The practical results of implementing digital solutions, including increased profitability and reduced operating costs, are shown using Russian and foreign hotels (AperionSpace, Metropol, Address Hotels & Resorts) as examples. The study confirms that digitalization is becoming an industry standard, and its successful implementation requires an integrated approach that combines technological modernization with the transformation of business models. It is concluded that hotels that can effectively integrate technological innovations into their development strategy will gain significant advantages in the face of growing competition in the hospitality market.