The development and transformation of marketing mix in traditional and modern concepts of marketing
Автор: Rostigaeva A.N.
Журнал: Мировая наука @science-j
Рубрика: Основной раздел
Статья в выпуске: 4 (13), 2018 года.
Бесплатный доступ
The article examines the history and development of the marketing mix from traditional theories to modern ones. A variety of modern approaches of marketing mix concept in terms of industry aspect is covered. The advantages and disadvantages of various models are revealed.
Marketing, marketing mix, 4p, model of marketing mix, 4c
Короткий адрес: https://sciup.org/140263448
IDR: 140263448
Статья научная
