Development and impact of CRM systems on the competitiveness of commercial banks
Автор: Filipovich A.V.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 5-2 (36), 2017 года.
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The article discusses the use of the CRM system for building and managing customer relationships, and for increasing the competitiveness of a commercial bank.
Crm, banking competition, interaction with customers
Короткий адрес: https://sciup.org/140123935
IDR: 140123935
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