The development internet marketing in the promotion product of market: theory aspect
Автор: Kovalyova I.V., Chubatyk E.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 7 (53), 2019 года.
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Internet technologies are rapidly developing every year. More and more tools for business promotion are being created on the Internet. This article discusses the history of the development of Internet marketing, features, positive aspects and basic tools for promotion on the Internet for a given period of time. Internet marketing, in turn, greatly helps to promote products online, analyze competitors' demand and supply, and in some cases test the product, but has nothing to do with production planning. Thus, the Internet for marketers is primarily a medium. For communication with stakeholders. There are many varieties of online advertising. The choice by an advertiser of a particular method of product promotion depends on the goals of the advertising campaign, financial and technical capabilities, types of advertising platforms, and targeted advertising objects.
Internet, marketing, advertising, promotion, theory
Короткий адрес: https://sciup.org/170181871
IDR: 170181871 | DOI: 10.24411/2411-0450-2019-11078