Development of management in the framework of the marketing management process of the organization

Автор: Gerasimov B.N.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 5-1 (63), 2020 года.

Бесплатный доступ

Marketing is the most important process in modern organizations. Methods of research on the use of management elements in marketing activities of the organization are considered and defined. Technology and proposals for the development of management elements in the process of marketing management of the organization are presented.

Organization, marketing management, research methods, management, development proposals, efficiency

Короткий адрес: https://sciup.org/170190054

IDR: 170190054   |   DOI: 10.24411/2411-0450-2020-10399

Статья научная