Development of political marketing: theory and practice
Автор: Ksenz Polina Arkadyevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Политология
Статья в выпуске: 6, 2015 года.
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The article deals with the development stages of theory and practice of political marketing. It is established, that initially political marketing was considered as a management technology affecting mass behavior. The author also notes subsequent application of the marketing approaches in the political administration management, which resulted in, for example, conceptions of new public administration and e-government. The paper also defines the concept of “relationship marketing", outlines development prospects of the political marketing.
Political marketing, commercial marketing, relationship marketing, information and communication technologies in politics, political advertising, political image making, new public administration, public services
Короткий адрес: https://sciup.org/14938244
IDR: 14938244