China's rural e-business development

E-business is a new economic development model, which not only has low transaction costs, but also can break through the limitations of time and space, and has a certain role in promoting the development of rural economy. E-business can drive the transformation and upgrading of the agricultural economy and encourage young people to return to their home villages to start businesses on a digital platform. However, there are still some problems in the integration of e-business and the rural economy that hamper this process, chief among them a lack of qualified personnel. Operational measures are therefore needed to promote integrated development of e-business and the rural economy at the macro and micro levels. As a result, this paper reveals the importance of ebusiness for the rural economy, analyzes the problems that hinder the dynamics of their development, and explores ways and possibilities of integrating them.