Culture sphere development as a complex factor of regions competitiveness

The article is devoted to issues of increasing the competitiveness of the subjects ofthe Russian Federation through using cultural sector potential. The features ofcompetition of regional organizations in the sphere of culture for budget funds andinvestments are revealed. The methods of assessing the competitiveness of culturalorganizations are analyzed; the factors of such assessment are identified; and theauthor considers the following as the most important ones: the implementationof regulatory per formance criteria (for budget organizations), financial andeconomic per formance indicators, the effectiveness of internal processes, thedegree of digitalization and innovation, image, quality of services, quality ofmarketing. According to the author, to assess the competitiveness of organizationsin the cultural sector of services in a region in future, it is advisable to introduceautomated monitoring systems that take into account all the necessary criteriaand allow to assess the competitiveness of both individual organizations and thewhole region.