Development of social and cultural activity of Moscow students in the context of project activities

The article attempted to theoretical reflection on the possibilities of development of social and cultural activity of students as a strategic resource the development of society as a whole, and the sphere of culture, in particular. Researched the role, location, features and social and cultural activities in this context. An analysis of the practice of implementing social and cultural project, aimed at improving the social and cultural activity of the Moscow students. One of the significant aspects of implementing adequate identity formation activities demands of society by means of social and cultural activities, according to the author, is the formation of specific environment and compliance with a number of conditions designed to achieve a specific result of the activity.