Development of the tourist medical cluster of New Moscow as the in Russia main element of the growth of the region's innovative potential
Автор: Klim S. Golondarev
Журнал: Сервис в России и за рубежом @service-rusjournal
Рубрика: Маркетинг услуг и территорий
Статья в выпуске: 4 (81), 2018 года.
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In this article author discusses the creating a tourist medical cluster in New Moscow based on a cluster approach in the tourism development in the metropolitan area as the most effective way to use the region innovative potential and developing an attached territory. Medical tourist cluster is the basis for creating a multicluster in New Moscow. The creation of medical tourism in the affiliated territory is the most effective way of its development as a tourist destination. This topic is most relevant in connection with the improving the sustainability of the regional economy and competitiveness are key parameters in the development of medical tourism based on a cluster approach. The purpose of this article is to justify the need to create a tourist medical cluster in New Moscow for the effective development of the affiliated territory, as well as for the growth of the innovative potential of the region. Using the advantages of the cluster approach is a key requirement in the development of tourism around the world, as well as to attract tourists and increase tourist flows during the calendar year. The creation of such tourism structures and the development of several types of tourism in cooperation is a factor that indicates the stable development of this sector of the country's economy, as well as a competent integrated approach to using the potential of the metropolitan area as a center of attraction for tourists. The result of the work on the basis of the cluster analysis was the determination of the need for the creation and integrated development of a cluster of medical tourism in the metropolitan region. The totality of the results obtained is a necessary basis in understanding medical tourism in the metropolitan agglomeration in the Russian Federation and can be used to drafting a concept for the medical tourism in New Moscow as a key type of tourism in the development of the tourism industry.
Medical tourism, cluster development, tourist cluster, tourism clusters, medical cluster, tourism in Moscow
Короткий адрес: https://sciup.org/140236993
IDR: 140236993 | DOI: 10.24411/1995-042X-2018-10404