Development of wellness-tourism in Saint- Petersburg: trends and prospects

This article is devoted to the analysis of the development and prospects of the wellness tourism segment in St. Petersburg. Modern trends such as the integration of cultural and natural resources of the city, the introduction of environmental and technological innovations, as well as the development of medical and corporate wellness are considered. Special attention is paid to the creation of modern infrastructure, the development of unique programs based on local traditions and natural resources, as well as the formation of a recognizable brand of the city as a center of health and well-being. The article presents the main directions and strategies that help strengthen St. Petersburg’s position in the international tourism arena and ensure the sustainable development of this promising segment.