Rebjata vs deti: correlation of «adults» and «children's» regulative forms of address (a case study of the Jozh and Chizh magazines for children, 1928-1941)

The article considers the regulative form of address rebjata as a characteristic feature of the first half of the 20th century speech etiquette. Based on the material of the Jozh and Chizh magazines for children (1928-1941), it is shown that the speech etiquette used in children's communication was formed on the basis of the opposition "rebjata - detf \ This opposition reflects some social and historical concepts, which extend the denotative meaning of the word rebjata and also the understanding of inclusion/non-inclusion of a child into the Soviet society according to some social parameters. The opposition "rebjata - deti" is identical to the oppositions "tovarishch - gospodin", "tovarishch - grazhdanin", found in the adults' speech etiquette and reflecting some social changes within the new society, including an intention to make a child a competent member of the society.