Rebranding as one of the ways to increase competitiveness on the example of an airline JSC "Airline "Siberia"

In the proposed scientific article, an example of the effective implementation of a rebranding event that helped strengthen market positions and attract new customers is considered. The article discusses the key factors influencing the image and reputation of an airline, as well as the importance of rebranding procedures for differentiating an aviation product from a competitor's product.