Rebranding as a design technology in the leisure spaces of the house of culture

Автор: Vakurova Ksenia Alexeevna, Starshov Mikhail Evgenevich

Журнал: Культура: теория и практика @theoryofculture

Статья в выпуске: 6 (21), 2017 года.

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The article is devoted to a new practice - the re-branding of cultural institutions, that is, their modernization and adaptation to modern life. Practice interesting from the point of view of formation and change of brand image, and from the point of view of the creative development of public institutions, in this case, conversion of Houses of culture.

Cultural institutions, rebranding, social-cultural activity, brand, house of culture

Короткий адрес: https://sciup.org/144159912

IDR: 144159912

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