Rebranding of social and cultural activity: project approach. To the publication of the textbook by I. F. Simonova "Social and cultural design: modern approaches and technologies" (St. Petersburg, Publishing House “Science-intensive technologies”, 2020. 250 p.)

The article examines topical issues of social and cultural design, development of social and cultural activity’ technologies at the present stage of social and cultural transformations, when the utilitarian, applied, technological aspects of scientific knowledge are actualized, there is a large European transition to practicality. This process affected the leading European Union countries, primarily Germany, giving us a utilitarian vector of movement. In the spirit of this utilitarian, applied, technological vector, I. F. Simonova's manual was written, summarizing the European and national experience of social and cultural design and development of territories.