Speech impact in English-language social advertising (using the example of anti-coronavirus advertising)
Автор: Krivonosov A.D., Stepanov V.N., Elyasov A.A.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Проблемы языкознания и теории коммуникации
Статья в выпуске: 2 (146), 2024 года.
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The article discusses examples of speech strategies and tactics in English-language social advertising. Examples based on the basic methods of speech manipulation are demonstrated. The article analyzes examples of polycode advertising (anti-covid videos), which allow demonstrating the main repertoire of speech models used in English-language advertising against coronovirus.
Speech effects, methods of speech manipulation, social advertising, polycode text
Короткий адрес: https://sciup.org/148329022
IDR: 148329022
