Advertising as an element of communication policy
Автор: Kalugina Y.S.
Журнал: Форум молодых ученых @forum-nauka
Статья в выпуске: 5-2 (21), 2018 года.
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In this article the author considers the issue of advertising as an element of the communicative policy of the enterprise. The study examined the basic concepts and elements of communication policy. Also, the advertising activity as the main element of the communication policy was studied in detail.
Communication policy, advertising, media, public relations, interaction
Короткий адрес: https://sciup.org/140282706
IDR: 140282706
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