Advertising as a simulacrum of a product and the emegence of hyperreality
Автор: Kalmykov O.A.
Журнал: Медиа. Информация. Коммуникация @mic-iej
Рубрика: Язык как средство коммуникации
Статья в выпуске: 18, 2016 года.
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This article gives attempt to analyze the post-industrial commodity production and its relationship to consumption and social reality. As well as the analysis of the relations of production in various stages of development of society, the emergence of advertising as a simulacrum of product and social phenomenon.
Post-industrial society, simulacrum, industrial relations, sign, information, commodity production, copy, trade fetishizm
Короткий адрес: https://sciup.org/147218244
IDR: 147218244
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