Advertising as a social technology
Автор: Demidova Elena Nikolayevna
Журнал: Logos et Praxis @logos-et-praxis
Рубрика: Научные сообщения
Статья в выпуске: 2 (10), 2009 года.
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The author attempts to give a philosophical interpretation of advertising as a social technology. Advertising as a social technology is based on differentiation approaches and methods principles connected with the kind of social activity. Advertising considers the goods and services properties; the concept of actions sequence is developed.
Social technology, social activity, advertising, system of techniques and methods, social addressing
Короткий адрес: https://sciup.org/14974333
IDR: 14974333
Статья научная