Advertising as a social technology

Автор: Demidova Elena Nikolayevna

Журнал: Logos et Praxis @logos-et-praxis

Рубрика: Научные сообщения

Статья в выпуске: 2 (10), 2009 года.

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The author attempts to give a philosophical interpretation of advertising as a social technology. Advertising as a social technology is based on differentiation approaches and methods principles connected with the kind of social activity. Advertising considers the goods and services properties; the concept of actions sequence is developed.

Social technology, social activity, advertising, system of techniques and methods, social addressing

Короткий адрес: https://sciup.org/14974333

IDR: 14974333

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