Advertising as a strategic tool the survival of an enterprise in crisis conditions
Автор: Abdokova L.Z.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 2 (8), 2016 года.
Бесплатный доступ
The article discusses the features of the implementation of promotional activities, scenario-based, allowing to reduce risk and to survive the crisis, save the business through advertising and branding.
Business, company, product, crisis, advertising, buyer, branding
Короткий адрес: https://sciup.org/140268116
IDR: 140268116
Статья научная
