Advertisement in the periodicals of Russian Harbin (from 20s to 40s of the 20th century)
Автор: Belozubova Natalia Innokentyevna
Журнал: Вестник Бурятского государственного университета. Философия @vestnik-bsu
Рубрика: Журналистика
Статья в выпуске: 10-1, 2014 года.
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The article is devoted to the study of advertising text peculiarities in Russian Harbin as a source of the research of the Eastern branch of the Russian emigration.
Advertising text, advertising text structure, slogan, heading, expression techniques
Короткий адрес: https://sciup.org/148182134
IDR: 148182134
Статья научная