Advertising souvenir products - significant marketing communication
Автор: Makarov A.A., Chikalova L.S.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 3-2 (82), 2021 года.
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The article describes the importance of advertising and souvenir products as a significant, accessible and independent tool for marketing communications.
Marketing communications, souvenirs, products of folk art crafts, advertising and souvenir products, functional value of advertising and souvenir products
Короткий адрес: https://sciup.org/140260376
IDR: 140260376
Статья научная